WhatsApp is a popular messaging app that is known for its end-to-end encryption, which means that only the sender and receiver can read the messages. However, WhatsApp is also owned by Facebook, which is known for its targeted advertisements. How can WhatsApp do both targeted advertisement and end to end encryption?
WhatsApp uses a technique called "end-to-end encryption" to protect messages. This means that only the sender and receiver can read the messages. However, WhatsApp also uses "metadata" to target advertisements. Metadata is data about data, and it can include information like who you are messaging, when you are messaging, and where you are messaging. This metadata can be used to target ads, even though the actual content of the messages is encrypted.