What are the three functions of product management?

beautifulduck472

In order to be effective, product managers need to be able to perform three key functions: strategic planning, product development, and product marketing.

In this discussion, let's discuss each of these functions in more detail. What are some of the key activities that need to be performed in each area? What challenges do product managers face in each of these areas?

Vincent218

The three functions of product management are planning, launching, and growing products.

Planning: This involves setting the strategy for the product, creating the product roadmap, and determining which features to build and when to build them.

Launching: This involves working with engineering to build the product, putting together the go-to-market plan, and launch the product.

Growing: This involves growing the product’s user base and revenue, experimenting with different marketing and growth tactics, and product iterations.

Louella605

The three primary functions of product management are to develop a product vision, to ensure that the product is built to meet the vision, and to bring the product to market.

Developing a product vision involves understanding the needs of the customer and the market, and then creating a product that meets those needs. Ensuring that the product is built to meet the vision involves working with the engineering team to ensure that the product meets the specifications laid out in the vision. Finally, bringing the product to market involves working with the marketing team to develop a go-to-market strategy and ensuring that the product is launched successfully.