There seems to be a lot of chatter lately about product management and its role in the modern organization. From "what is product management" to "what does a product manager do," there seems to be a growing interest in this field.
There are a few likely reasons for this sudden surge in popularity. First, we're seeing a shift in the economy from a focus on production to a focus on innovation. In order to be successful in today's market, companies need to be able to rapidly develop and release new products and features. This has led to an increased demand for product managers who are able to lead this type of innovation.
Second, we're also seeing a shift in the way that products are being built. With the advent of agile development methods, there is a greater emphasis on collaboration between different teams in order to build a product. This has led to a need for product managers who are able to effectively manage this type of collaboration.
Finally, there is a growing recognition of the importance of product management in the success of a company. As the Competitive intelligence website CIOL states, "Product management is critical to the success of any company that sells products or services. Product managers are responsible for the strategy, roadmap, and feature definition of their products."
So it seems that there are a variety of factors that are driving the popularity of product management. As the field continues to evolve, we can expect to see even more interest in this area.