With more and more online business models emerging in the ever-developing digital landscape, people are reacting positively to different Top Level Domains (TLDs) being used in the eCommerce space. TLDs are the part of the domain name that comes after the last dot, such as .com, .org, .net, etc. Here are some points on how people are responding to new TLDs for eCommerce stores:
TLDs create brand recognition and trust: With new TLDs becoming available, businesses now have more options for their domain names, allowing them to create a more unique and memorable domain name that can help to create brand recognition and trust. According to a survey done by Verisign, 81% of customers were more likely to trust a business that had a recognizable and distinct domain name.
TLDs help to differentiate services: New TLDs can also help to differentiate a business’ services from its competitors. For example, if a business specializes in selling shoes, they could use a .shoes ending, which can help to make them stand out from the crowd.
TLDs make the URL more readable: In addition to helping a business to stand out, TLDs can also make the URL more readable and easier to remember. For example, instead of a complex URL such as www.myonlineshoestore.com/shoes, a more readable URL would be www.shoes.store. This can help to make it easier for customers to navigate the site, increasing the chances of them making a purchase.
Overall, people are responding positively to the addition of new TLDs for eCommerce stores. The new TLDs can help to create brand recognition, differentiate services and make the URL more readable, all of which can help to increase sales and trust in the business.
References:
Verisign: https://www.verisign.com/en_US/domain-names/find-your-domain-name/index.xhtml
Entrepreneur: https://www.entrepreneur.com/article/300965
