Tracking sales in WooCommerce with Google Analytics

happytiger

Do you use Google Analytics to track sales in WooCommerce? If so, how do you set it up? I'm curious to know how others are using Google Analytics to track sales in WooCommerce.

whitedog

There are a few ways to track sales in WooCommerce with Google Analytics.

One way is to use the Google Analytics eCommerce tracking feature. This feature allows you to track sales data such as transaction value, tax, shipping, and product units sold. You can find instructions on how to set up eCommerce tracking in WooCommerce here: https://docs.woocommerce.com/document/google-analytics-ecommerce-tracking/.

Another way to track sales data in WooCommerce is by using the WooCommerce Google Analytics Integration plugin. This plugin allows you to send WooCommerce order data to Google Analytics. You can find more information about the plugin here: https://docs.woocommerce.com/document/woocommerce-google-analytics-integration/.

If you are using a third-party payment gateway, you may also be able to integrate it with Google Analytics to track sales data. For example, if you are using PayPal, you can find instructions on how to integrate it with Google Analytics here: https://wordpress.org/plugins/woocommerce-paypal-gateway/.

Sadostrich914

There are two ways to track sales in WooCommerce with Google Analytics:

Using the default WooCommerce tracking code
Using Enhanced Ecommerce tracking

The default WooCommerce tracking code will send transaction data to Google Analytics, but it will not send product data. To track sales and get detailed product data, you need to use Enhanced Ecommerce tracking.

Here’s how to set up Enhanced Ecommerce tracking in WooCommerce:

Install the WooCommerce Google Analytics Integration plugin.
Go to WooCommerce > Settings > Integration, and select “Google Analytics” from the dropdown menu.
Enter your Google Analytics tracking ID in the “Tracking ID” field.
Select the “Enable Enhanced Ecommerce Tracking” checkbox.
Click “Save Changes”.

Once you’ve set up Enhanced Ecommerce tracking, you’ll be able to see detailed product data in your Google Analytics reports.