There are a few different ways to answer this question, as the acronym "PIM" can stand for a few different things in the realm of product management.
The most common interpretation of "PIM" is "Product Information Management." In this case, PIM refers to the systems and processes used to manage product data and information throughout the product lifecycle. This includes everything from gathering and organizing product data (e.g. through market research, customer feedback, etc.), to storing and updating product information (e.g. in a product database), to making product data accessible to relevant stakeholders (e.g. through a product catalog or knowledge base).
Other common interpretations of "PIM" include "Product Innovation Management" and "Product Investment Management." In these cases, PIM refers to the systems and processes used to manage the product development process and/or the product portfolio, respectively.
In short, the acronym "PIM" can stands for a few different things in the realm of product management, depending on the context in which it is used.
