No matter what your marketplace startup is, getting traction can be a challenging and time consuming process. However, there are a few things you can do to get traction and start driving more customers to your platform.
Build a Strong Brand Identity: Having a strong brand identity is essential to gaining traction. People will interact with your platform more often if they can identify with it and it reflects the values of your services. You can accomplish that with things like carefully chosen colors, fonts, logos, and styles of communication.
Utilize Content Marketing: Content marketing is an effective way to reach customers and create recognition for your platform. You can create valuable content that people can read, watch, and engage with, and in turn make them more likely to remember and use your platform.
Leverage Influencer Outreach: Influencer outreach is an amazing way to quickly gain traction for your marketplace. Instead of targeting potential customers directly, you can use influencers to get your message heard. This would require establishing relationships and partnerships with the appropriate influencers in your industry who can help spread the word about your platform.
Take Advantage of Social Media Platforms: Social media is one of the most powerful channels to gain traction for your platform. Not only can you create your own content on the platforms, you can also pay for targeted ads to reach the right customer base.
Optimize Your Platform for Search Engines: Appearing on search engine results is important, because when people are looking for a solution, they often turn to major search engines. To start appearing in organic search results, you can optimize your website and content through SEO tactics.
By following the above mentioned steps and taking consistent action, you’ll be well on your way to gaining traction and driving more customers to your marketplace startup. Good luck!