2020 is already shaping up to be an exciting year for ecommerce, with new technologies and trends emerging that have the potential to shake up the industry. Here are 5 ecommerce trends to watch out for in 2020:
Personalization will continue to be a key trend in 2020, as ecommerce brands strive to create a more individualized shopping experience for their customers. This could involve using data-driven insights to recommend products, tailoring the on-site experience to individual users, or offering exclusive deals and discounts.
- Augmented reality
Augmented reality (AR) is another technology that is becoming increasingly popular in ecommerce. This allows shoppers to experience products in a new and immersive way, and has been used successfully by brands such as IKEA and Sephora. We can expect to see more brands harnessing the power of AR in 2020.
- Messenger bots
Messenger bots offer a more personal and interactive way for brands to communicate with their customers. These chatbots can be used for a range of purposes, such as providing customer support, product recommendations, or even placing orders. We expect to see more brands making use of messenger bots in 2020.
- Voice commerce
Voice-activated assistants such as Amazon Alexa and Google Home are becoming increasingly popular, and this is starting to translate into the world of ecommerce. Voice commerce allows shoppers to search for and purchase products using just their voice, and is set to become a major trend in 2020.
Blockchain is a distributed ledger technology that offers a secure and transparent way to conduct transactions. This could be used in a number of ways in ecommerce, such as tracking product provenance, eliminating fraud, or streamlining payments. Blockchain is still in its early stages, but we expect to see more brands experiment with it in 2020.