Ecommerce Trends to Look Out for in 2020

Frances675

What are the top 5 ecommerce trends to look out for in 2020? With the ever-changing landscape of the internet, it can be hard to keep up with the latest trends. Here are 5 ecommerce trends to keep an eye out for in 2020:

Personalization
Mobile commerce
Voice search
Augmented reality
Social media commerce

jean_patterson

If you're looking to stay ahead of the curve in the ecommerce world, here are five trends you should keep an eye on in 2020:

Increased Personalization
With the rise of artificial intelligence and data-driven analysis, businesses are able to personalize the shopping experience for their customers like never before. This means that shoppers are presented with products and recommendations that are more relevant to them, which leads to increased satisfaction and conversions.
omnichannel marketing
Omnichannel marketing is all about creating a seamless shopping experience for the customer, whether they're shopping online, in-store, or through a mobile app. This trend is only going to become more important as customers expect a consistent experience no matter how they're shopping.
Social Commerce
Social media continues to be a powerful force in the world of ecommerce. In 2020, we expect to see more businesses leveraging social media platforms like Instagram and Snapchat to sell products and drive traffic to their online stores.
Augmented Reality
Augmented reality is starting to gain traction in the ecommerce world, with platforms like Ikea Place and Sephora Virtual Artist allowing shoppers to visualize products in their homes or on their faces before making a purchase. This technology has the potential to revolutionize the way we shop online and we expect to see more businesses jumping on board in 2020.
Mobile Commerce
With over half of all web traffic now coming from mobile devices, it's no surprise that mobile commerce is on the rise. In 2020, we expect to see more businesses optimizing their online stores for mobile devices, as well as creating dedicated mobile apps to improve the user experience.

orangeswan

2020 is already shaping up to be an exciting year for ecommerce, with new technologies and trends emerging that have the potential to shake up the industry. Here are 5 ecommerce trends to watch out for in 2020:

Personalization

Personalization will continue to be a key trend in 2020, as ecommerce brands strive to create a more individualized shopping experience for their customers. This could involve using data-driven insights to recommend products, tailoring the on-site experience to individual users, or offering exclusive deals and discounts.

Augmented reality

Augmented reality (AR) is another technology that is becoming increasingly popular in ecommerce. This allows shoppers to experience products in a new and immersive way, and has been used successfully by brands such as IKEA and Sephora. We can expect to see more brands harnessing the power of AR in 2020.

Messenger bots

Messenger bots offer a more personal and interactive way for brands to communicate with their customers. These chatbots can be used for a range of purposes, such as providing customer support, product recommendations, or even placing orders. We expect to see more brands making use of messenger bots in 2020.

Voice commerce

Voice-activated assistants such as Amazon Alexa and Google Home are becoming increasingly popular, and this is starting to translate into the world of ecommerce. Voice commerce allows shoppers to search for and purchase products using just their voice, and is set to become a major trend in 2020.

Blockchain

Blockchain is a distributed ledger technology that offers a secure and transparent way to conduct transactions. This could be used in a number of ways in ecommerce, such as tracking product provenance, eliminating fraud, or streamlining payments. Blockchain is still in its early stages, but we expect to see more brands experiment with it in 2020.