There is no one person who is responsible for product portfolio management. It is a team effort that involves product managers, marketing managers, and other members of the organization. The goal of product portfolio management is to ensure that the products and services offered by the organization are aligned with its strategic objectives.
Product portfolio management is a process that includes identifying, prioritizing, and managing products and services in order to achieve organizational objectives. The process is iterative, and it should be revisited on a regular basis to ensure that the product portfolio is still aligned with the organization's goals.
There are a few different models that can be used to manage a product portfolio. The most common model is the Boston Consulting Group model, which is a matrix that classifies products based on their market share and growth rate. This model can be used to help prioritize products and make decisions about which products to invest in or divest from.
Another important aspect of product portfolio management is resource allocation. This includes deciding how to allocate resources among different products and making sure that the products with the highest potential are getting the most attention. This can be a challenge, especially in large organizations with many products.
Overall, product portfolio management is a vital part of any organization, and it is important to make sure that it is done effectively.