Product management is the process of identifying customer needs and developing a plan to bring a product to market that meets those needs. It involves everything from market research and product development to pricing and promotion.
The ultimate goal of product management is to create a product that provides value to customers and generates revenue for the company. To do this, product managers must constantly be aware of changes in the market and the competitive landscape, and adjust their plans accordingly.
There are a number of different skills and techniques that product managers can use to achieve these goals. Some of the most important include market analysis, product development, project management, and product marketing.