A CMP or consent management platform is a tool that helps organizations collect and manage consent from individuals. It is typically used to ensure that individuals have given their consent for the use of their personal data, such as for marketing purposes.
Organizations using a CMP need to disclose their use of the platform to individuals, and obtain their consent to use the platform. This can be done through a privacy policy or other agreement. Once an individual has consented to the use of the platform, the CMP will help the organization to manage the individual's consent.
The CMP will typically collect information about the individual, such as their name, contact information, and the purposes for which they have consented to the use of their personal data. The CMP will also typically track the individual's interactions with the organization, such as when they have withdrawn their consent or request that their personal data be deleted.
Organizations using a CMP need to ensure that they comply with all applicable laws and regulations, such as those regarding data protection and privacy. They also need to ensure that their use of the CMP does not cause any harm to individuals.
