A CMP or consent management platform is a tool that helps organizations collect and manage consent from individuals. It is typically used to ensure that individuals have given their consent for the use of their personal data, such as for marketing purposes.
The CMP will typically collect information about the individual, such as their name, contact information, and the purposes for which they have consented to the use of their personal data. The CMP will also typically track the individual's interactions with the organization, such as when they have withdrawn their consent or request that their personal data be deleted.
Organizations using a CMP need to ensure that they comply with all applicable laws and regulations, such as those regarding data protection and privacy. They also need to ensure that their use of the CMP does not cause any harm to individuals.