assortment in retailing refers to the range of products that a store offers for sale. The assortment may be limited to a few products or may include a wide variety of product categories.
For example, a grocery store typically offers a wide assortment of food items, while a specialty store such as a florist may offer a narrower range ofproducts.
assortment also refers to the mix of products within a product category. For example, a supermarket may offer a wide assortment of cereal brands, or a clothing store may offer a wide assortment of jeans.
offering a wide assortment of products is one way that retailers can attract customers and differentiate themselves from their competitors.