Retail assortment definition

constance_powell

In retail, assortment refers to the range of products that a store offers for sale. A retailer might carry a wide assortment of products, or a more limited selection. The term can also refer to the way that products are displayed in a store. For example, a retailer might have a well-organized assortment of products, or a more chaotic arrangement.

Darrell338

The term assortment can have different meanings in retail depending on the context. Most generally, it refers to the mix of products that a retailer offers for sale. This can include the types of products offered, the brands carried, the sizes and colors available, etc. Retailers strive to offer the right mix of products to appeal to their target market and attract customers to their store.

In some cases, assortment may also refer to the way products are displayed on the sales floor. This can include things like the layout of the store, the way products are grouped together, and how eye-catching the displays are. A well-designed assortment can help increase sales by making it easier for customers to find what they're looking for and inspiring them to make impulse purchases.

goldengorilla

assortment in retailing refers to the range of products that a store offers for sale. The assortment may be limited to a few products or may include a wide variety of product categories.

For example, a grocery store typically offers a wide assortment of food items, while a specialty store such as a florist may offer a narrower range ofproducts.

assortment also refers to the mix of products within a product category. For example, a supermarket may offer a wide assortment of cereal brands, or a clothing store may offer a wide assortment of jeans.

offering a wide assortment of products is one way that retailers can attract customers and differentiate themselves from their competitors.