PIM is a strategic marketing process that helps organizations identify, select, and manage an appropriate mix of products and services that meets the needs of their customers and markets.
There are a few different types of PIM, but one common example is a product information database. This database can be used to store and track information about products, such as pricing, descriptions, photos, and more. This information can then be used to create marketing materials, such as catalogs, brochures, and website content.
Another example of PIM is a customer database. This type of database can be used to store and track information about customers, such as contact information, purchase history, and preferences. This information can then be used to create targeted marketing campaigns and customize the customer experience.