There are a few key concepts in brand and product management that are important to understand.
Brand management is all about managing the perception of a brand. This includes activities like maintaining the brand identity, monitoring brand equity, and managing the brand portfolio.
Product management, on the other hand, is all about managing the development and lifecycle of a product. This includes activities like understanding customer needs, developing the product roadmap, and managing the product backlog.
Both brand and product management are important for ensuring that a company has a strong and differentiated offering in the market. Both need to be aligned with each other in order to ensure that the brand identity is reflected in the product and that the product meets the needs of the target customer.