Adding pixels to your Shopify 2022 store is an important step to strengthen your website's effectiveness. Pixels enable you to track website activity, improve the customer experience and SEO, and enable remarketing.
Here's a step-by-step guide to add pixels to Shopify 2022:
Log into your Shopify store and click on the “Online Store” tab.
Go to the “Themes” section, and select the “Customize” button below the current theme.
In the top left hand sidebar of the page, select “Theme Settings”.
Scroll down to the “Additional Scripts” section, then paste your respective pixel codes into the text box.
Add the extra code to the end of the page. You may need to add special markup for other pixels.
Hit "Save" at the top of the page. Your pixels should now be activated.
For more subtle tips on how to maximize pixel effectiveness, check out this helpful article:
https://www.shopify.com/partners/blog/pixels-in-shopify. Also, be sure to refer to the documentation of the specific pixel you're using for more “how-tos”.