There's no universal answer to this question since it will vary depending on the specific ecommerce business and social media platform(s) being used. However, here are some tips that may be helpful:
-First, make sure you are using the most relevant social media platform(s) for your target audience. There's no point in being active on a platform that your potential customers don't even use.
-Engage with your followers and potential customers on a regular basis. Don't just use social media as a one-way megaphone to promote your products/services. Instead, take the time to interact with people, answer their questions, and provide valuable content that they will actually find useful.
-Use social media advertising to reach a wider audience. Advertising on social media platforms can be very effective, especially if you use targeted ads that are relevant to the people you are trying to reach.
-Finally, always measure and track your results so that you can see what's working and what's not. Keep tweaking your strategy until you find a formula that works for your particular ecommerce business.