It’s impossible to answer this question definitively, as the amount of startup capital needed will vary greatly depending on the type and scale of the promotion, its goals, and the industry in which it operates. Generally speaking, the more complicated or ambitious the promotion, the more it will cost to launch. That said, many successful promotions have launched with relatively small amounts of money.
Here are some examples:
-Record label promotions, which often involve product shipments, radio press activities, and other marketing initiatives, can launch with as little being $1,000-2,000.
-Promotions for festivals and concerts may require more funding because of the need to book and pay for large acts. This can range from $5,000-20,000 depending on the size.
-Advertising promotions, such as billboard campaigns and online promotions, can be launched for as low as $500.
-Larger, more ambitious promotions for start-ups, movie releases and books may require tens of thousands, or even more, to launch properly.
So to summarise, the amount of start-up money needed for a promotion depends on its size, goals, and industry. In many cases, very successful promotions have been launched with relatively small amounts of money.