C2B e-commerce is when a company sells its products or services to individual consumers. A good example of this would be a company that sells custom-made products, like T-shirts or phone cases. The company would take the customer's order and then produce the product according to the customer's specifications. Another example of C2B e-commerce would be a company that provides services, like web design or SEO services. The customer would purchase the service from the company, and then the company would provide the service to the customer.