There are four main phases in the product lifecycle agile, which are conception, development, production, and marketing.
The conception phase is when the idea for the product is first generated. This is usually done through market research and identifying a need or opportunity in the marketplace. Once the idea is generated, it is then fleshed out in more detail in the development phase.
The development phase is when the product is designed and created. This includes all the planning and research that goes into creating the product. Once the product is developed, it moves into the production phase.
The production phase is when the product is actually manufactured. This is where all the components of the product are put together and it is made ready for sale.
The marketing phase is when the product is introduced to the marketplace. This is where advertising and promotion are used to generate interest in the product. Once the product is in the marketplace, it is then up to the consumer to decide whether or not to purchase it.