Digital disruption is a process whereby a new technology or service upends a traditional sector or industry. It is characterized by innovation that creates new opportunities for value creation and business growth. A digital disruptor is a company that uses digital technologies to create new business models, products, or services that address a market need or opportunity.
Digital disruption is often driven by consumer demand for convenience, lower prices, and greater choice. It can also be driven by businesses looking for new ways to reach and serve customers, or by new entrants to a market who are not tied to legacy processes and systems.
In recent years, we have seen digital disruptors such as Uber, Airbnb, and Netflix upend traditional businesses such as taxis, hotels, and television.