A startup company or startup is a company or temporary organization designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research for markets. The term became popular internationally during the dot-com bubble when a great number of dot-com companies were founded. A startup is usually a company such as a small business, a partnership or an organization designed to rapidly develop a scalable business model. These organizations are generally newly created. Founders design startups to effectively develop and validate a scalable business model. As a result of the limited resources available to startups, founders systematically develop companies by cheaper means than large companies, which allows them to develop their products or services much faster. Founders typically have a more flexible attitude towards their work, and have the ability to change their plans more easily than large companies. This flexibility, combined with a limited budget, makes startups more agile and better able to respond to their environment. These companies are also more likely to take risks than large companies, and to embrace innovative ideas and new technologies.