A website shopping cart is a piece of software that allows customers to add items to their virtual “shopping cart” as they browse an online store. Once they’re ready to checkout, the shopping cart software calculates the total cost of all the items in the cart and allows the customer to complete their purchase.
Shopping carts are a vital part of the ecommerce world – they make it possible for customers to buy products from your website without having to visit a brick-and-mortar store. And, since more and more people are doing their shopping online, it’s important to have a shopping cart that meets the needs of both you and your customers.
There are a few things you should consider when choosing a shopping cart for your website, including:
- Ease of Use: You want a shopping cart that’s easy to set up and use, both for you and your customers.
- Security: Make sure the shopping cart you choose is PCI compliant and offers features like SSL encryption to keep your customers’ information safe.
- Flexibility: Choose a shopping cart that can grow with your business. Look for features like coupon and discount options, or the ability to upsell and cross-sell products.
- Customer Support: When you run into problems (and you will), you want to be able to reach out to someone who can help. Look for a shopping cart provider that offers 24/7 customer support.