Noom is a weight-loss app that is funded by a mix of venture capitalists and hard work. The company has raised over $22 million in funding, with the most recent investment being a $12 million Series B in May 2016.
Noom is a freemium app, meaning that it offers a basic level of service for free, with the option to upgrade to a premium membership for more features. The company makes money through these premium memberships, as well as through corporate partnerships. For example, Noom has a partnership with the American Diabetes Association, in which the ADA promotes Noom to its members.