Over the years, India has become the hub for various EdTech startups and many of these have achieved great success. These include the likes of Udemy, Byju’s, Unacademy, and Toppr. Out of all these, Byju’s has reached the ‘unicorn’ status, i.e. it is worth over a billion dollars.
The main reason why Byju’s has become a unicorn is the uniqueness and quality of their product. Byju’s makes use of unique pedagogy to bring an improved learning experience. Furthermore, the company also focuses on AI and adaptive learning technology that personalize the experience according to the needs of the students. This helps them to have a more interactive and engaging experience with their learning.
Another reason why Byju’s has achieved success is because of its well-crafted marketing strategies. The company cleverly leveraged the reach of celebrities, such as Virat Kohli and Sachin Tendulkar, to promote its brand. This led to creating a strong brand presence for Byju’s in the EdTech industry.
Finally, the team at Byju’s also adopted a well-rounded approach towards launching their product. They launched the app not just for the students but also for the teachers and parents. This allowed them to target a wide audience, thereby leading to greater success for the company.
In conclusion, Byju’s has become a unicorn because of its high-quality product, clever brand promotion and well-rounded approach to launching it. These factors enabled the company to stand out from the crowd and become a success.
