There is no definitive answer to this question as it depends on a number of factors, including the type of products you sell, your budget, and your marketing goals.
Some key advantages of Shopify include:
- Ease of use: Shopify is one of the easiest ecommerce platforms to use. You don't need any coding knowledge to set up and operate your store.
- Flexibility: Shopify offers a wide range of features and customization options. You can add features and change the look and feel of your store to suit your unique brand.
- Scalability: Shopify is a scalable platform, so you can start small and grow your store as your business expands.
Some key advantages of Amazon include:
- Reach: Amazon is the world's largest online marketplace. Selling on Amazon gives you access to a huge audience of potential customers.
- Trust: Amazon is a trusted and well-known brand. Customers are more likely to purchase from a store that they know and trust.
- Fulfillment: Amazon offers fulfillment services (Fulfillment by Amazon - FBA) that can save you time and money. FBA allows you to store your products in Amazon's warehouses and ships them to your customers when they make a purchase.
It's important to consider all of these factors before deciding which platform is right for you. If you're not sure, it might be worth trying out both Shopify and Amazon to see which one works better for your business.
