What was the problem with the Amazon logo?

orangetiger740

The problem with the Amazon logo was that it was too similar to the existing logos of other companies. The new logo is much more distinct and recognizable.

Frances675

The original Amazon logo was criticized for its similar appearance to an invisible cowboy wearing a poncho, as well as representational problems associated with the arrow in the logo. The amazon.com domain was registered on July 16, 1995, and the company went public on May 15, 1997. The original logo was designed by Lippincott Mercer, a branding and identity consultancy.

brownwolf455

There was a problem with the Amazon logo a few years ago where the arrow in the logo was pointing down instead of up, which caused some people to think that it looked like a sad face. Amazon eventually fixed the problem by flipping the arrow so that it was pointing up again.