An assortment manager is responsible for selecting and managing product lines for sale by a retailer. This means they assess the current market trends, customer preferences, and company/brand objectives in order to create a product line up that meets all of these key criteria. This role involves carefully researching, selecting, and curating a range of products that meet customer wants and needs, as well as company objectives and budgets.
More specifically, the primary duties of an assortment manager may include:
• Researching the current product market and analyzing customer trends and preferences to decide which products to stock.
• Setting up product line assortment plans, based on customer demand and strategic objectives.
• Developing product line up criteria while balancing customer needs and company budgets.
• Working closely with buyers and vendors to create discounts, bulk orders, and special offers.
• Monitoring the success of product line ups, and analyzing the impact of changes in product selection.
• Negotiating discounts and adjusted payment terms with suppliers.
Overall, an assortment manager plays a key role in formulating retail product strategies, managing product lines, and creating product mixes that meet buyers’ and customers’ demands. They must be highly organized and have a good understanding of both the customer and the company’s objectives.