No, Amazon is not shutting down Vendor Central. Vendor Central is an online platform by Amazon that provides product-sourcing, sales analysis, ordering, fulfillment, and other services for vendors of all sizes.
Vendor Central is designed to help vendors manage the complexities of selling on Amazon—from setting up product pages to submitting purchase orders to tracking inventory. Vendors can set up the platform, manage their product pages, and engage with customers. Vendor Central is particularly helpful for businesses aiming to launch a new product on Amazon and reach larger audiences, sharpening their product offerings and ensuring quality service for customers.
Amazon has been investing in additional features for Vendor Central to make it even easier to use. Recently, Amazon launched international vendor functionality. This makes it easier for vendors from different countries to manage their product catalogs and accounts on the platform.
Vendor Central is a great way for merchants to leverage Amazon’s expertise and reach millions of potential customers quickly. So far, there have been no plans to shut it down and it seems unlikely that this will be the case anytime soon.