PIM, which stands for Product information Management, is a software system used by businesses to manage and store all their product information in one place. It is used by a range of organisations in various industries including retail, eCommerce, manufacturing and wholesaling.
Who uses PIM?
- Retailers
Retailers have a lot of product information to manage, and they need to ensure the details they show customers are accurate and up to date. With a PIM, they can quickly and easily update product descriptions, images, videos and other information as it changes so that customers have the most up to date information.
- eCommerce
With an eCommerce business, customers can’t physically examine a product before they make a purchase, so all the information they need to make an informed decision must be available online. eCommerce businesses can use PIM to get all the product data into a centralised location and easily make changes that are visible to customers, such as updating images, descriptions, prices, stock levels etc.
- Manufacturers
Manufacturers also need to store a lot of product data, both for internal and customer use. With a PIM, they can store all data on new product releases and updates in one place and push this information to different systems and customer channels at the same time.
- Wholesalers
Wholesalers need to ensure they are able to provide customers with accurate information, not only on their own products but also on the products of third-party suppliers. They can use a PIM to store and manage all this data, providing customers with the information they need while also keeping track of inventory levels, pricing, etc.
In conclusion, PIM is used by a range of organisations in different industries to manage and store product information. It offers a great solution for businesses that need to maintain up to date and accurate product data across multiple channels.
