PIM, which stands for Product information Management, is a software system used by businesses to manage and store all their product information in one place. It is used by a range of organisations in various industries including retail, eCommerce, manufacturing and wholesaling.
Who uses PIM?
Retailers have a lot of product information to manage, and they need to ensure the details they show customers are accurate and up to date. With a PIM, they can quickly and easily update product descriptions, images, videos and other information as it changes so that customers have the most up to date information.
With an eCommerce business, customers can’t physically examine a product before they make a purchase, so all the information they need to make an informed decision must be available online. eCommerce businesses can use PIM to get all the product data into a centralised location and easily make changes that are visible to customers, such as updating images, descriptions, prices, stock levels etc.
Manufacturers also need to store a lot of product data, both for internal and customer use. With a PIM, they can store all data on new product releases and updates in one place and push this information to different systems and customer channels at the same time.
Wholesalers need to ensure they are able to provide customers with accurate information, not only on their own products but also on the products of third-party suppliers. They can use a PIM to store and manage all this data, providing customers with the information they need while also keeping track of inventory levels, pricing, etc.
In conclusion, PIM is used by a range of organisations in different industries to manage and store product information. It offers a great solution for businesses that need to maintain up to date and accurate product data across multiple channels.