Augmented reality (AR) is increasingly being used in shopping to provide users with a unique shopping experience. Here are some of the ways that AR is being used in the shopping industry:
Visualization of Products: AR provides a way for customers to visualize products in their own environment before purchasing them. For example, many furniture stores allow customers to use AR to preview items in their home. This helps shoppers decide on a better fit while eliminating the need to make return trips to the store.
Personalized Try-On Systems: AR can be used to create an immersive try-on experience. Through a combination of cameras and AR technology, shoppers can get an accurate representation of how a product looks on them through their phone or computer—helping them make a more informed decision.
Enhanced Shopping Experience: AR helps to provide a more enhanced and efficient shopping experience. For example, shoppers can use AR to receive product recommendations, access product information and customer reviews, and quickly scan product prices.
Education: AR allows shoppers to learn more about products on display or even products that are not physically in the store. For example, AR can provide info about product origin, ingredients, manufacturing process and more to help shoppers make an educated decision.
As AR continues to become more accessible and advanced, it's only a matter of time before the technology is fully integrated into the shopping experience.
