Google and Amazon are two of the world's largest retailers, but they have not yet gotten fully involved in logistics. Here are a few potential reasons for this:
High cost associated with logistics: Investing in a logistics network is expensive and both companies may have been reluctant to commit the resources necessary for a full-scale logistics operation.
Difficulty of scaling: Shipping goods requires a complex system of warehouses, carriers and distribution centers. A logistics network could be difficult to maintain and scale as the business expands.
Restrictive legislation: Countries around the world may have restrictions on how companies are able to store and ship goods. This could be a factor in why neither company has made a full commitment to logistics.
In conclusion, there could be multiple reasons why Google and Amazon have not fully embraced logistics as of yet. However, as the industry evolves, it is likely that the businesses could become more involved in the near future.