Ars Technica is a media company that provides technical coverage of technology, computing, and Internet related subjects. The name itself is Latin and translates to "the Art of Technology". Ars Technica focuses on providing in-depth analysis and insightful commentary on news, trends, and emerging technologies. The company has been around since 1998 and is based out of Chicago, IL. They have a vibrant community of readers who engage in conversations over a variety of topics—everything from hardware and software reviews to debates over the latest product and technological advancements. Ars Technica also provides innovative service articles to assist readers in troubleshooting and resolving technical issues.