Israel Start Up Nation is a professional road cycling team that was founded in 2014 and competes in the international racing circuit. The team is primarily sponsored by companies from Israel and the United States.
The primary sponsors of Israel Start Up Nation include:
- Europcar: Europcar, the European car rental and Leasing Company, takes the title sponsorship of the team.
- Specialized Bicycle Components: Specialized Bicycle Components is the official bike and equipment partner of the team since 2018.
- Autotrader: Autotrader, an automotive marketplace, is another big sponsor of the team since 2019.
- Gore: Gore, a leading company in products that perform in extreme conditions, provides riding apparel to the riders.
- Teva Pharmaceutical Industries: Teva Pharmaceutical Industries, the world’s largest generic drug manufacturer, sponsors the team since 2016.
- Wix: Wix, a web development platform, joined as the title sponsor in 2019.
- Israel Aerospace: Israel Aerospace, a defense and aerospace manufacturer, joined as a sponsor in 2020.
The team has also secured sponsorships from various other companies such as AEP, Well, Dell, and Adama.
Israel Start Up Nation is the first Israeli team to compete in the UCI ProTour, the highest division of professional cycling. With the support of their sponsors, the team has achieved many successes, including three overall victories in the Tour of Turkey 2016, four stages in the Vuelta a España 2018, and a stage victory at the Giro d’Italia 2020.