E-commerce is the buying and selling of goods or services over the internet. E-marketing is the marketing of goods or services using the internet.
The two terms are often used interchangeably, but there is a difference between the two. E-commerce is a subset of e-marketing. E-commerce refers to the transactions that take place online, whereas e-marketing includes all marketing activities that take place online.
E-commerce can take many different forms, such as online shopping, online auctions, and online payments. E-marketing, on the other hand, encompasses a wider range of activities, such as email marketing, social media marketing, and search engine marketing.