Digital marketing in e-commerce is the process of marketing and promoting products or services online. This can be done through a variety of channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
Digital marketing is an important part of e-commerce because it allows businesses to reach a larger audience with their product or service. With so many people now online, businesses have a much greater chance of find potential customers and selling to them.
Digital marketing can be a very effective way to generate sales, but it is important to remember that it is just one part of the e-commerce equation. Other important factors include having a well-designed website, providing excellent customer service, and offering a quality product or service.