UX (User Experience) design is increasingly gaining importance for the success of eCommerce apps and websites. Disruptive UX designs are those which go the extra mile to deliver an immersive user experience to customers. Here are some disruptive UX designs in mobile eCommerce:
Personalization: Personalization is one of the most important disruptive UX designs evolving in the mobile eCommerce market. It enables users to experience the website or app tailored to their interests and behavior. For instance, Netflix utilizes a personalized approach to display recommended content to its users.
AI-Enabled Chatbots: Mobile eCommerce customers have little patience and require quick responses to their queries. AI-enabled Chatbots provide customers with the convenience of getting their queries answered without a lot of waiting time. This makes their experience of using the app/website quick and more enjoyable.
Use of Virtual Reality (VR): VR enables customers to get a complete immersive experience while shopping through mobile eCommerce platforms. Using VR, customers can get a complete shop-like atmosphere right on their mobile screens. This can have a positive impact on customer behaviour and the attitude towards mobile eCommerce.
Voice Interaction: Voice interaction has the potential to make mobile eCommerce experience easier and more comfortable for shoppers. It enables customers to leverage voice controls to search for products and order them. For example, Amazon’s Alexa can be used to voice search the products and place orders.
Automation of Checkout Process: Automation of the checkout process can help to reduce the cart abandonment rate and make mobile eCommerce experience more positive for customers. It can enable customers to quickly enter payment information and get their orders ready for shipment.
These are some of the disruptive UX designs that can be used to enhance the mobile eCommerce experience for customers. With these designs, mobile e-commerce apps and websites can offer customers a comprehensive user journey from the moment they enter the online store to the time they make the payment.