What is the main role of marketing executive?

delores_black

The main role of marketing executive is to develop and oversee marketing campaigns to promote products or services. Marketing executives work with other members of the marketing team, such as market research analysts and copywriters, to create effective marketing programs. They also work with sales staff to ensure that the products or services are being promoted effectively. Marketing executives may also be responsible for developing and managing budgets, as well as for monitoring and evaluating the results of marketing campaigns.

whitedog

The main role of marketing executive is to generate demand for the company's products or services. They do this by identifying and targeting potential customers, and then developing marketing campaigns that communicate the benefits of the company's offerings. Marketing executives also play a key role in new product development, by researching customer needs and identifying market opportunities. In addition, they are responsible for managing the company's brand, and developing and executing marketing plans that support the company's business strategy.