Google Tag Manager (GTM) is a free platform offered by Google that allows you to quickly and easily add website tag tracking, collection and analysis tools to your website in order to better measure and analyse visitor traffic and better understand the behaviour of visitors on your site.
Google Tag Manager helps manage and optimise the way analytics, marketing and advertising tags are used to collect insights, affecting your user experience and conversions.
Here are a few of the main features and benefits of Google Tag Manager:
Easier Management:GTMs intuitive user interface allows tags to be managed from one central location. This can save time and improve efficiency when adding, removing or managing tags.
Greater Flexibility: GTM allows users to quickly and easily configure tags for different types of visitors, or for visitors from different sources.
Efficiency: GTM allows for tags to be swiftly and accurately updated, tested, and deployed throughout different websites, using the same code base.
Improved Security: GTM requires registration and authentication to access and use, ensuring that all traffic data is secure.
Comprehensive Analytics Tools: GTM provides access to powerful analytics tools such as Google Analytics, which can be used to track, measure, and analyze all types of website traffic and user behavior.
Overall, Google Tag Manager can help you make more informed decisions about your marketing, analytics, and tracking strategies -- and help you better understand the behavior of the people visiting your website.
For more information on Google Tag Manager and how it works, you can check out the Google Tag Manager help page here: https://support.google.com/tagmanager/answer/6103696?hl=en