Google Trends is a free web service that allows you to view the relative popularity of various search queries over time. It's a great tool to get an understanding of how popular certain topics are both domestically and internationally.
The data found in Google Trends is derived from actual search queries that users perform in Google Search. With this data, you can get an idea of the overall search interest in certain topics and reports how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
Here are some of the primary benefits of using Google Trends:
Identify emerging trends: You can use Google Trends to identify the most popular trends and topics in your industry. This can help you keep up with potential new topics or interests and inform your content strategy.
Monitor competitors: Use Google Trends to compare the search popularity of your competitors. This way you can get an idea of how they’re doing compared to you, as well as what topics they’re focusing on.
Understand audience interests: With Google Trends you can gain insights into the interests and behaviors of your target audience. This could help you when creating content that resonates with them.
Determine the best topics: You can use Google Trends to get an understanding of the topics and keywords that are getting the most searches. This will help you choose the right blog topics and keywords for your content.
Overall, Google Trends is an invaluable tool for gaining valuable insights into the interests of your target audience. Plus, it’s free and easy to use - so don’t miss out on this great resource!