When it comes to customer development for a SaaS product, there are a few key things you should keep in mind. First, it's important to understand what your target market is and then develop a strategy for reaching out to them. This may involve conducting market research, developing marketing materials, and/or using social media and other online tools. Additionally, you'll want to consider how you can provide value to your target market and build relationships with potential customers. This may involve offering free trials or demos, providing valuable resources or information, and/or offering customer support. By following these tips, you can successfully carry out customer development for your SaaS product.