Ecommerce PPC management is the process of creating and managing advertising campaigns on online platforms to promote and sell products or services. This involves keeping track of keywords, optimizing ads, and making sure they’re reaching the right people at the right time.
Here are some of the main elements of ecommerce PPC management:
Keyword Research: Researching the right keywords to target is essential in order to get your ad in front of the right people.
Ad Writing: Creating compelling ad copy that resonates with your target audience is key to getting clicks and leads.
Bid Management: Adjusting bid prices in order to optimize your campaigns and stay within budget.
Landing Page Creation: Creating a landing page that’s optimized for conversions, with clear calls-to-action and forms.
Optimizing Ads: Regularly monitoring and optimizing ad performance in order to get the best ROI from your ad spend.
Reporting & Analysis: Analyzing data from campaigns to identify what’s working and what needs improvement.
A good ecommerce PPC manager will be able to do all of these activities, as well as keeping track of industry trends and emerging marketing opportunities. If you’re looking for an expert PPC manager for your ecommerce business, then you might want to check out agencies such as Kenshoo, Wordstream, or Ignite Visibility.