Shopify is an immensely popular platform that enables entrepreneurs and small businesses to set up an online store quickly and easily. However, there are many potential obstacles and challenges that could prevent a store from achieving success. Below are some of the common reasons why Shopify 95 stores fail:
Poor product selection: A store’s success or failure is largely dependent on its selection of products. If the products a store sells don’t meet the needs or desires of its target audience, it’s unlikely to be successful. It’s essential for store owners to carefully research the market and select the right products for their stores if they want to survive and prosper.
Lack of marketing strategy: Having an online store is great, but it doesn’t automatically guarantee success. Without a marketing strategy, it can be difficult to effectively promote a store and reach potential customers. It’s essential to invest time, money, and effort into promotional activities such as SEO, content marketing, social media, and influencer marketing.
Poor website design: A major factor that often leads to Shopify store failure is poor website design. Your store needs to be intuitive, responsive, and engaging for customers in order for them to take interest in your products. Investing in a professional website designer can help to ensure that your store is setup for success.
Poor customer service: If customers have a bad experience with your store, they’re unlikely to return or recommend your store to others. Customers expect quality service and speedy responses to their inquiries, so it’s essential to invest in customer service and take customer feedback seriously.
Setting up a successful Shopify store requires time, effort, and dedication. However, by avoiding these common mistakes and investing in a quality product selection, marketing strategy, website design, and customer service, store owners have a better chance of thriving and succeeding.