There are a number of factors that can affect the conversion rate of an ecommerce store, so it's difficult to say whether or not the current rate is satisfactory without knowing more about the store in question. However, there are a few things that can be done to improve conversion rates in general.
For instance, making sure the site is easy to navigate and doesn't require too many clicks to get to the product page can help. Additionally, having strong calls to action on the site can encourage visitors to take the desired action. Finally, offering discounts or free shipping can also be effective in boosting conversions.
If you're not happy with your current conversion rate, it's worth taking a closer look at your site and seeing if there are any areas that could be improved. Making even small changes can have a big impact on conversion rates, so it's worth experimenting to see what works best for your store.