How to structure B2B and B2C eCommerce on the same domain

sadsnake

There are a few schools of thought on this. Some people believe that it is best to keep the two types of ecommerce separate, with different URLs or even different domains. Others believe that it is possible to have a single domain that serves both business and consumer customers.

What are your thoughts on this topic? How have you structured your own ecommerce website(s)?

bigrabbit630

The most common way to structure B2B and B2C eCommerce on the same domain is to have a separate section or page for each. For example, you might have a "/b2b/" section for your B2B products and a "/b2c/" section for your B2C products. Each section would then have its own set of pages, URLs, etc.

Another way to structure B2B and B2C eCommerce on the same domain is to have separate domains altogether. For example, you might have "b2b.example.com" and "b2c.example.com". This can be helpful if you want to keep the two audiences completely separate, or if you want to tailor the experience to each audience specifically.

Ultimately, there is no right or wrong way to structure B2B and B2C eCommerce on the same domain. It depends on your specific needs and goals.

Aiden_garrett

The main difference between B2B and B2C ecommerce is the way in which goods are priced and purchased. In B2B ecommerce, businesses sell goods and services to other businesses, usually at a higher price than they would charge consumers. In B2C ecommerce, businesses sell goods and services to consumers, usually at a lower price than they would charge businesses.

There are a few ways to structure B2B and B2C ecommerce on the same domain:

Use a subdomain: You can use a subdomain to separate your B2B and B2C ecommerce sites. For example, you could have a B2B site at b2b.example.com and a B2C site at b2c.example.com.
Use separate domains: You can also use separate domains for your B2B and B2C ecommerce sites. For example, you could have a B2B site at example-b2b.com and a B2C site at example-b2c.com.
Use a single domain: Finally, you could also use a single domain for both your B2B and B2C ecommerce sites. For example, you could have a B2B site at b2b.example.com and a B2C site at b2c.example.com. This would require some additional configuration to ensure that the correct site is displayed to the correct type of visitor.

Which option you choose will depend on your specific business needs. If you have any questions, please feel free to contact us.