There are a number of ways to advertise with Shopify. You can use Shopify's built-in marketing tools to create ads and track your results, or you can connect your Shopify store to a third-party advertising platform like Google Ads. You can also use traditional marketing methods like print or television advertising, and direct marketing.
Shopify's built-in marketing tools include:
Shopify Ads: Create targeted product ads and track their performance from within your Shopify admin.
Shopify Email: Reach your customers with automated or one-time email campaigns.
Shopify POS: Use Shopify POS to promote your products and accept payments in brick-and-mortar stores.
To connect your Shopify store to a third-party advertising platform like Google Ads, you'll need to install an app from the Shopify App Store. Some popular apps include Google Shopping, Google Ads, and AdRoll.
For traditional marketing methods like print or television advertising, you'll need to create your ads separately from Shopify. You can use a service like 99designs to create high-quality print or video ads.
Finally, direct marketing involves promoting your products to specific customers through direct channels like email, phone, or post. You can use Shopify's built-in email tool to contact specific customers, or you can use a third-party service like Mailchimp.
