An e-commerce specialist is responsible for the development, implementation, and management of an organization's e-commerce strategy. This includes working with stakeholders to identify and assess e-commerce opportunities, developing and managing e-commerce platforms and solutions, and driving e-commerce sales growth.
E-commerce specialists need to be well-versed in a variety of digital marketing and e-commerce technologies and platforms, and have a strong understanding of how to use these tools to drive online sales. They must also be able to effectively manage and coordinate e-commerce activities across multiple departments and stakeholders.