Ars Technica was one of the most popular tech websites on the internet. However, in recent years, it has seen a decline in traffic and popularity. There are a few reasons for this.
First, Ars Technica was acquired by Conde Nast in 2008. This meant that Ars Technica became part of a larger company and its editorial independence was somewhat compromised. Second, there was a change in editorial direction at Ars Technica. The site used to be focused on hard-core tech enthusiasts but became more generalist over time. This alienated some of its core audience.
Finally, the rise of social media and other online platforms has meant that people are getting their information from a variety of sources, rather than just one or two dedicated websites. This has led to a decline in traffic for many online publications, including Ars Technica.