Product management in an Agile environment is all about creating and delivering value to the customer. The customer is at the center of everything we do and the goal is to constantly provide them with value through new features and functionality. We do this by using a number of different Agile methodologies and tools, which help us to move quickly and efficiently.
Some of the key things that we do in Agile product management are:
- constant communication with the customer to understand their needs and what they are looking for
- constant iteration and experimentation to deliver value as efficiently as possible
- using data and analytics to drive decision making
- always being open to change and flexible in our approach
If you want to learn more about Agile product management, there are some great resources out there, including this article from Harvard Business Review: https://hbr.org/2017/01/what-agile-product-management-looks-like