The basic functions of Enterprise Marketing Management (EMM) are to develop and coordinate marketing plans and activities across an entire organization. This includes understanding customer needs and developing marketing strategies to target them. EMM also involves managing the marketing mix, which includes the 4Ps of marketing: product, price, place, and promotion.
EMM can be used to support other business functions, such as sales, operations, and finance. For example, marketing may develop a promotional campaign to increase sales of a product. This will require coordination with the sales team to ensure that they are aware of the campaign and can properly execute it. Additionally, EMM can be used to develop pricing strategies that balance the needs of the customer with the financial goals of the organization.
Operations and finance can also be involved in the EMM process. For example, when developing a marketing plan, the operations team may need to provide input on manufacturing capacity and lead times. The finance team can provide input on budgets and financial targets.
In summary, the functions of EMM are to develop and coordinate marketing plans and activities across an organization. This includes understanding customer needs, developing marketing strategies, managing the marketing mix, and supporting other business functions.