The Hype Cycle model is a graphical representation of the maturity, adoption and societal impact of specific technologies. It is used to identify and predict emerging technologies and trends. The model is used by businesses and organizations to make decisions about when to invest in a new technology.
The Hype Cycle model has five phases:
Technology Trigger: This is the point at which a technology or application is First publicized. This is usually by a technology pioneer or visionary.
Peak of Inflated Expectations: This is the point at which the media and public's excitement about a technology peaks. This is often followed by a period of disillusionment as the technology fails to meet early expectations.
Trough of Disillusionment: This is the point at which the technology's shortcomings are exposed and public opinion turns negative.
Slope of Enlightenment: This is the point at which the technology is understood and accepted by a wider audience.
Plateau of Productivity: This is the point at which the technology is widely adopted and reaches maturity.